YETI | MELK
YETI wanted to spoof their own film series for April Fools. So we gave former NFL star Jordan Shipley a new dream/hobby/life calling. It weirds me out to tell you people thought it was real. Sorry, Jordan.
It even made AdWeek's 2016 Foolishly Giant List of the Best Brand Hoaxes.
Writer/Creative Director
Art Director: Tim Cole
Design: Sam O’Brien
