YETI | 1,000 Casts
Steelhead Trout are called "The Fish of 1,000 Casts." I'm not sure why people try to catch them. I'm also not sure why we decided to call out all 1,000 casts instead of just writing a headline. Oh, right: Communication Arts.
YETI | BBQ
YETI and BBQ just so happen to be from the same place. So when we ran a spread in Texas Monthly's yearly BBQ edition, we knew we didn't want to run an ad for coolers. Communication Arts.