Case knives | brand campaign

We helped pitch Case pocket knives as the antidote to dull hands with their first brand campaign: Keep Your Hands Sharp.

Adweek was kind enough to mention it.

Creative Director/Writer

Get your palm read…by a carpenter. Or a mechanic. Or a farmer.

…people who know what hands are for. We created a fun way for folks to see how handy they were on Instagram, and find out which Case Knife belonged in their pocket.