People think their dogs are the best dogs ever — even if they're just ordinary, boring dogs. So we went along with their preconceived delusions and had British announcers pretend that everyday dog activities were in fact epic shows of epic epicness. One Show Merit.
We even let people make their own super-official, best-dog-ever videos with this super-official, best-dog-ever video maker. People loved it. Dogs just did that thing where they don’t really look at the screen so you wonder if they’re seeing all of reality very differently than we are…